PMU: Baby Boomers - Peace of Mind U

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PMU: Baby Boomers

Baby Boomers
Baby Boomers

Born to the "Silent Generation" between 1946-1964, this demographic grew up in the aftermath of World War II and experienced a time of great prosperity in America.  Traditional values, a strong work ethic, and a focus on success and personal achievement defined this generation.  This was the first cohort to have both parents working outside the home, The second half of the Boomers, Generation Jones (1955-1964), were the children of Watergate, the oil crisis, and the stagflation of the Carter era.  

  • Goal-oriented
  • Resourceful
  • Experienced
  • Independent
  • Competitive
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